Southern Bancorp is a unique bank holding company that utilizes 100 percent of its banking profit after expenses to fund non-profit organizations who assist in the revitalization of delta areas in Arkansas and Mississippi. The logo utilizes a river-shaped letter “S” curving through the hopeful but conservative color blue. The design also provides a graphic standard for the company’s individual banks and non-profits, allowing the brand to be recognizable across several company names. The logo is currently utilized on their website.

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