DCVB Asian Print

Dallas is undeniably synonymous with cowboy & tex-mex.

This campaign acknowledges that fact while intriguing potential Asian tourists with our sophisticated side in fashion, high-end restaurants and an exceptional art/music scene.

Copy: Whatever you know about Dallas, there’s another side you may not. Boots and jeans for sure, but also world-class dining, shopping and culture. Plus a vibrant Asian community. Surprised?

Copy: Whatever you know about Dallas, there’s another side you may not. Cowboys and cowgirls
for sure, but also world-class dining, shopping and culture. Plus a vibrant Asian community. Surprised?

Copy: Whatever you know about Dallas, there’s another side you may not. Tex-Mex and Southwest cuisine for sure, but also world-class dining, shopping and culture. Plus a vibrant Asian community. Surprised?

Client: Dallas Convention & Visitors Bureau, Asian Tourism
Design: Heather J. Moore
Copy: Carol St. George
Agency: Revel