Certified Sommelier Ian Eastveld requested a label design to kick off his new wine brand. The logo “N” is long and sleek, playing on the length of the bottle. It is also reminiscent of the distances Ian travels around the world, in search of the perfect grape for each varietal.

This Cabernet Sauvignon has white ink silk-screened directly onto the glass. The business cards were printed letterpress on extra-heavy 165lb cover stock.

Once the letterhead evolved, it dawned on me what a cool wrapping paper the pattern could be, carrying the identity out the door and to the parties where customers were taking their gifts. I mocked up a dummy gift with a ribbon that repeated the store’s tag line “design your life” and a round logo sticker. The client liked it so much they produced the materials and wrap their gifts exactly this way.

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