This campaign acknowledges that fact while intriguing potential Asian tourists with our sophisticated side in fashion, high-end restaurants and an exceptional art/music scene.

Copy: Whatever you know about Dallas, there’s another side you may not. Boots and jeans for sure, but also world-class dining, shopping and culture. Plus a vibrant Asian community. Surprised?

Copy: Whatever you know about Dallas, there’s another side you may not. Cowboys and cowgirls
for sure, but also world-class dining, shopping and culture. Plus a vibrant Asian community. Surprised?

Copy: Whatever you know about Dallas, there’s another side you may not. Tex-Mex and Southwest cuisine for sure, but also world-class dining, shopping and culture. Plus a vibrant Asian community. Surprised?

Client: Dallas Convention & Visitors Bureau, Asian Tourism
Design: Heather J. Moore
Copy: Carol St. George
Agency: Revel

Certified Sommeliers Ian Eastveld & Ryan Levy requested a formal wine label to kick off their new wine brand. The long, delicate “N” is reminiscent of the distances Ian & Ryan travel around the world, in search of the perfect grape for each varietal.

The Cabernet Sauvignon has white ink silk-screened directly onto the glass, while the Malbec has a white paper label. At the 2011 Dallas ADDY show, the Malbec was awarded a silver trophy. It went on to receive a bronze at the 2011 District 10 ADDY show.

Nice Wines are available in fine Dallas and Houston restaurants and online at The Nice Winery.

Client: Nice Wines
Design: Heather J. Moore
Product Photography: John Wong
Agency: Revel

This campaign aims to help the downtrodden find their thinner selves through encouraging copy and a simple, bold look.

Body Copy: Because reading this paragraph is the first step on a journey you long thought impossible. Believe it or not, you’re actually on the path to a thinner, healthier you. If losing weight has always seemed too hard, too difficult, too out of reach—if you’ve convinced yourself you’ll be obese for life—we have good news. You’ve already completed step one. And step two is simple. Just call 1.800.4BAYLOR for a weight loss surgery consultation. We have caring, sensitive people standing by who will empower and encourage you every step of the way. So remember this day. Because it’s the day you started living.

Body Copy: Maybe this morning, today seemed like any other. But look around, the air is smelling crisper, colors are brighter and your attitude is lifting. That’s because you’ve started a chain reaction, just by reading this page. You’re actually on the path to a thinner, healthier you. It doesn’t matter if you’ve convinced yourself you’ll be overweight for life. You’ve already completed step one. And step two is simple. Just call 1.800.4BAYLOR for a weight loss surgery consultation. We have caring, sensitive people standing by who will empower and encourage you on each and every step of this journey. So cherish today. Because it’s the day you started living.

Body Copy: In just reading this sentence, you’ve started a chain reaction. Believe it or not, you’re actually on the path to a thinner, healthier you. It doesn’t matter if losing weight has always seemed too hard, too difficult, too out of reach—or if you’ve convinced yourself you’ll be obese for life. You’re done with step one. And step two is simple. Just call 1.800.4BAYLOR for a weight loss surgery consultation. We have caring, sensitive people standing by who will empower and encourage you on each and every step of this journey. So remember this day. Because it’s the day you started living.

Body Copy: AND THIS CARD. Why cherish a piece of junk mail? Because this piece of junk mail is special. It landed in your hands for a reason—because you need help losing weight. It doesn’t matter if the number of pounds you have to lose seems daunting, or if you’ve convinced yourself you’ll be ‘big for life.’ You’ve already completed step one (reading this card!). And step two is simple. Just call 1.800.4BAYLOR for a weight loss surgery consultation. We have caring, sensitive people standing by who will empower and encourage you every step of the way. So remember this day. Because it’s the day you started living.

Once participants sign up for a weight loss procedure, they are given a journal to document their journey. The campaign extends to this piece, with the write-in date becoming a space to put your name. The uplifting copy continues on the inside leaf.

Copy: This is the official record of your journey. How you feel and what you experience, from day one until you reach your goal weight will be scribbled on the pages of this book. Someday in the near future, you will look back at this book and marvel at the exceptional strength, unwavering stamina, and sheer will you never knew you had. And if that weren’t enough, this book will be your testimony to others — that losing weight is not only possible, it’s worth every single sacrifice. Some day soon, you will be an inspiration to others. This is your story.

Design & Copy: Heather J. Moore

left to right from top:
National Motor Club (roadside insurance), Smoovies (smoothies at Blockbuster)
InteraStone (retail construction product), Best of Arkansas Web (web design awards)
Wasted America (political humor), Octagon (mixed martial arts gym)
Mississippi County (economic development), Branch & Bird (handmade prints)

Client: Deltic Timber Corporation
Design: Heather J. Moore
Photography: Wesley Hitt
Agency: Stone Ward

This family law firm logo utilizes the initials of the partners, along with a + sign that represents both the division of individuals and assets during divorce proceedings and the bond between client and counsel.

Client: Duffee+Eitzen
Design: Heather J. Moore
Agency: Revel

This 100-page book, containing graphs, medical illustrations and high-end photography, won gold in the 2011 Aster Awards, a competition recognizing excellence in healthcare marketing.

Client: THE HEART HOSPITAL Baylor Plano
Design: Heather J. Moore
Photography: Brandon Pascale / John Wong
Agency: Revel

This direct mail piece, aimed at affluent Americans looking to purchase a destination vacation home features colorful photography of Costa Rica, the property for sale, and copy that exudes the comfort of “home.” These elements came together in a long gate-fold mailer that showed off the panorama view and produced a higher than average response rate.

Client: Azul Paraiso
Design: Heather J. Moore
Copy: Glenn Eddie Gill
Agency: Revel

In the past, DIFFA event graphics have focused more on the fashion aspect of DIFFA’s jean jacket runway show and auction. This pro bono work intended to make design a priority again and communicate the myriad of people affected by AIDS, as well as the boldness of DIFFA’s support for AIDS prevention and treatment. This pattern was intended to be implemented across a range of event pieces from banners to promotional items to programs.

Client: Design Industries Foundation Fighting AIDS (DIFFA), Dallas Chapter
Design: Heather J. Moore
Agency: Revel